Microsoft MSFT +0.79% has made strong progress with Windows 10 and more is needed to guarantee long-term success beyond commercial and consumer PCs, detachables and XBOX One. This isn’t some revelation or criticism, just an observation. Eventually, Windows 10 must make its way into volume smartphones, consumer tablets, wearables, cars and home automation. I attended the BUILD conference in San Francisco last week and as you would expect, it was focused on helping Microsoft’s most loyal developers and potentially new ones understand the state of Windows 10 and the future of the Windows Platform.
270M Windows 10 users on the way to 1B
As it stands right now, Windows 10 already has over 270 million active users, 5 billion store visits, marking what Microsoft calls the fastest windows adoption rate ever. This impressive number is helped significantly by the free upgrade for users running legacy operating systems like Windows 7 and Windows 8/8.1. Over 270 million active users is impressive and Microsoft still has a long way to go with Windows 10 to reach iOS’s 1 billion active users and Android’s over 2 billion. Microsoft’s own goal is to have 1 billion Windows 10 users by 2018, which is a pretty ambitious goal, but attainable as long as Microsoft can start to convert key platforms to Windows 10 and see growth in others like smartphones.