Health insurance giant Kaiser has announced it will notify millions of patients about a data breach after sharing patients’ data with advertisers.
Kaiser said that an investigation led to the discovery that “certain online technologies, previously installed on its websites and mobile applications, may have transmitted personal information to third-party vendors.”
In the required notice with the US government, Kaiser lists 13.4 million affected individuals. Among these third-party ad vendors are Google, Microsoft, and X. Kaiser said it subsequently removed the tracking code from its websites and mobile apps.
A tracking pixel is a piece of code that website owners can place on their website. The pixel collects data that helps businesses track people and target adverts at them. That’s nice for the advertisers, but the information gathered by these pixels tells them a lot about your browsing behavior, and a lot about you.
This kind of data leak normally happens when a website includes sensitive information in its URLs (web addresses). The URLs you visit are shared with the company that provides the tracking pixel, so if the URL contains sensitive information it will end up in the hands of the tracking company. The good news is that while it’s easy for websites to leak information like this, there is no suggestion that tracking pixel operators are aware of it, or acting on it, and it would probably be hugely impractical for them to do so.
The leaked data includes member names and IP addresses, as well as information that could indicate if members were signed into a Kaiser Permanente account or service, how they interacted with it, how they navigated through the website and mobile applications, and what search terms they used in the health encyclopedia.
A spokesperson said that Kaiser intends to begin notifying the affected current and former members and patients who accessed its websites and mobile apps in May.
Not so long ago, we reported how mental health company Cerebral failed to protect sensitive personal data, and ended up having to pay $7 million. Also due to tracking pixels, so this is a recurring problem we are likely to see lots more of. Research done by TheMarkup in June of 2022 showed that Meta’s pixel could be found on the websites of 33 of the top 100 hospitals in America.
Check your digital footprint
Malwarebytes has a new free tool for you to check how much of your personal data has been exposed online. Submit your email address (it’s best to give the one you most frequently use) to our free Digital Footprint scan and we’ll give you a report and recommendations.